How We Forced Growth for a B2B AI Company in December and Hit $17,000

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Everyone says December is dead for B2B.

People go on holiday, inboxes go quiet, budgets freeze.

Cool.

We did the opposite.

In one month, in December, we helped a B2B AI company collect $16,500 cash, sign 4 new long-term high-ticket clients, and build a pipeline that kept paying after the month ended.

And the best part?

This wasn’t luck.

It was a repeatable system.

Stay with me because I’m going to show you the exact 4 moves we used to make December one of their best months.

"4 moves. 1 month. $16,500 collected."

Here are the results, in 1 month, in December:

1. $16,500 cash collected
2. 4 new long-term high-ticket clients
3. Pipeline momentum that continued after December

If you’re new here, I’m the founder at J-Reach.

We help B2B companies book qualified appointments using a LinkedIn outbound engine that’s built for volume, speed, and real conversations.

I hit my first $10k a month at 17, and today we’re running 10+ active clients who keep paying us monthly.

Right now we’re doing around $20k a month at 19.

So let me break down the case study, exactly how it happened.

This is not one of those “feel good” case studies where I hide the process.

I’m going to show you:

the volume we pushed,

the follow-up system that saved leads everyone else would lose,

the testing that found the winners fast,

and why speed to lead mattered more than “perfect copy.”

Let’s get into it.

MOVE #1: VOLUME WINS IN DECEMBER

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In December, we sent 26,416 InMails.

While everyone slowed down, we 10x’d volume.

Most business owners talk themselves out of marketing in December.

They say:

“Why spend money when nobody is online?”

“Everyone’s out of office.”

“It’s a waste.”

That mindset is exactly why December is an opportunity.

Because the moment your competitors pause, attention gets cheaper.

And here’s what people don’t realize:

Plenty of decision-makers are still working.

They’re clearing inboxes, planning Q1, and making moves while everyone else is asleep.

So we kept campaigns on.

Then we doubled down.

“Less competition = more attention.”

MOVE #2: THE MONEY IS IN FOLLOW-UP

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This is where most outbound dies.

A lead doesn’t reply once, and people give up.

A lead misses a call, and people assume “not interested.”

They stop too early.

We didn’t.

We had a phone setter plus DM setters aggressively following up, confirming, rescheduling, and pushing conversations forward.

Because most of the time, people don’t disappear because they aren’t interested.

They disappear because they’re busy.

So we built the campaign around one rule:

No lead goes to waste.

Missed call? We reschedule.

Late reply? We keep it warm.

“Reach me next week”? We actually do it.

That alone recovers a ridiculous amount of revenue.

‍“No lead goes to waste.”

MOVE #3: TESTING, NOT HOPING

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Most people “run outreach.”

We run experiments.

We monitored metrics daily:

What’s working, what’s not, what angle is pulling, what segment is responding.

Then we doubled down on winners and killed the rest.

This is the part that fast tracks growth and eliminates waste.

If you’re not tracking and iterating, you’re basically paying to guess.

We don’t guess.

We test.

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MOVE #4: SPEED TO LEAD

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Speed to lead is underrated.

If someone replies and you respond hours later, the moment is gone.

They’re back in meetings.

They forget who you are.

The emotion drops.

We treated every positive reply like it was perishable.

Setters were on duty, watching for responses, replying ASAP, booking calls while the iron was hot.

And we didn’t take days off.

Monday to Sunday, we were active.

If setters weren’t setting on weekends, I personally checked in and replied.

Because every lead mattered.

Because every lead is a potential customer for the client.

“Reply fast. Book faster.”

So the whole case study comes down to 4 moves:

We increased volume when everyone paused.

We followed up like crazy and recovered “lost” deals.

We tested aggressively and scaled winners.

We replied fast and booked while attention was high.

That’s how you win in December.

Not by hoping.

By executing a system.

(And yes, the system is designed to run at scale with trained human follow-up, not “set and forget.” )

Now if you’re reading this and thinking,

“Cool, I want that outcome, but I don’t have the time to manage setters, follow-up, testing, and volume…”

That’s exactly why we built J-Reach.

If you want to consistently book qualified appointments for your B2B offer, click here to schedule a call with us.

“Link in above. Book a call with us to learn more”

December isn’t slow.

Your competition is just lazy.